If you type "Stoney Bracelets," you either already know us or you want to get to know us. This article is for both. No marketing speak, no perfect brand story that looks too slick. Just the honest story of how it all began and where we are now.
How it started
In 2019, I was studying Financial Economics in Nijmegen. I was fascinated by gemstones, bought my first stones at a market, and started making bracelets for myself. Friends asked about them. I made some for them. They then passed them on to others.
I had no background in jewelry. No craft training, no family in the business. I learned by doing, made mistakes, and kept improving. The first bracelets were far from perfect. But they were real, and that turned out to matter.
Stoney Bracelets officially started as a company in 2019 from my bedroom. The first webshop was simple. The first bracelets were sent in plain envelopes. It grew organically, order by order.
"I never thought it would get this big. I just wanted to make something I was proud of. That feeling has never disappeared."
— Robbin van Hassel, founder of Stoney BraceletsThe brand's timeline
First bracelets made from a bedroom. Webshop live. First real customers via Marktplaats and Instagram. Chamber of Commerce registration as RVH Handelsonderneming.
Webshop fully moved to Shopify. Reached the first thousand customers. Expansion to Belgium and Germany. Started first review campaign.
First points of sale in physical stores in the Netherlands. Atelier established in Rosmalen. Wholesale started for stores wanting to sell our bracelets.
Collection expanded to more than 15 stone types. Celebrated fourth anniversary with first major campaign. Reached over 5,000 customers.
Reached 10,000 customers. Expansion to Germany and Austria. Launched women's necklace line alongside bracelets. Bundle builder live on the webshop.
Celebrated fifth anniversary. More than 15,000 customers. Physical presence expanded to Belgium and Germany. Average review score stable at 4.8 out of 5.
Served over 20,000 customers. Over 1,800 reviews. Collection further expanded. Wholesale active in the Netherlands, Belgium, and Germany. Atelier still in Rosmalen.
How we work
Each bracelet is handmade in our atelier in Rosmalen. That might sound like a marketing phrase, but it's literally true. We don't use factory production, no automated stringing machines, no intermediaries. Every bracelet passes through human hands.
We select gemstones based on color, hardness, and quality. Not every stone that comes in goes into a bracelet. Stones with too many irregularities or color deviations that don't match the batch are set aside. We use high-quality elastic that maintains its tension. Each bracelet is custom-strung based on the wrist circumference you provide when ordering.
We work exclusively with genuine gemstones. No glass, no plastic, no imitation. That is non-negotiable and is stated in every product description.
You provide your wrist circumference when ordering. We adjust each bracelet precisely. No standard sizes that happen to fit. Free, always.
Our atelier is in Rosmalen, North Brabant. Not far away in a factory elsewhere in the world. This gives us control over quality and delivery speed.
Does the elastic break? We'll repair it. Does the bracelet not fit well? We'll fix it. We stand behind what we make.
Where you can find us
We sell online via stoneybracelets.nl with delivery to the Netherlands, Belgium, Germany, and Austria. Free shipping from 50 euros to the Netherlands and from 70 euros to Belgium, Germany, and Austria. Additionally, our bracelets are available in physical stores in the Netherlands, Belgium, and Germany through our wholesale partners.
| Channel | Availability | Info |
|---|---|---|
| Webshop NL | Full assortment, custom-made | Free shipping from 50 euros |
| Webshop BE / DE / AT | Full assortment, custom-made | Free shipping from 70 euros |
| Physical stores NL / BE / DE | Selection via wholesale partners | See store locator |
| B2B / Wholesale | For stores wanting to purchase | Become a reseller |
What customers say
We have over 1,800 reviews with an average of 4.8 out of 5. That's not a marketing claim but a number we monitor every day. If it drops, we want to know why.
"This is the third bracelet I've ordered. The quality is perfect every time. The size is exactly right and they respond quickly if you have a question."
— customer review, Stoney BraceletsWhat customers mention most: the fit (they provide their wrist circumference and it's accurate), the quality of the stones, and the fast delivery. What we want to improve: we are continuously working on packaging and providing information about our stones.
Stoney Bracelets is a Dutch brand, founded in 2019 by Robbin van Hassel from Rosmalen. We make handmade bracelets from 100% genuine gemstones, custom-made for each customer. More than 20,000 customers chose us, with an average review score of 4.8 out of 5. We sell online and through wholesale partners in the Netherlands, Belgium, and Germany. Nothing more, nothing less.
View the collection
More than 20,000 customers preceded you. Over 1,800 reviews, average 4.8 out of 5. Handmade in Rosmalen, custom-made.
View best sellers Free shipping · Custom-made · 100% genuine gemstonesFrequently asked questions about Stoney Bracelets
Who is Stoney Bracelets?
Are the bracelets really handmade?
Are the gemstones real?
Where are the bracelets made?
Where can I buy Stoney Bracelets?
What if my bracelet breaks?
About us · Reviews · Best sellers · Store locator · Become a reseller · Repair service
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